Series A Preparation
The PMF Evidence Stack
The 5 components investors review to validate product-market fit.
01
Segment Definition
A specific definition of the high-retention ICP group.
02
Retention Evidence
Flattening cohort curves at 20%+ after 90 days.
03
JTBD Documentation
Customer job statements recorded in their own words.
04
Competitive Diff
Evidence of why customers chose you over rivals.
05
Expansion Signals
Net Revenue Retention (NRR) benchmarks above 110%.
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