PLG Engineering
PostHog as PLG infrastructure
The three technical pillars that connect product behavior to revenue
Attribution Persistency
Lock the acquisition source to the user ID from first touch through paid conversion — no dark traffic leakage
01
PQL Scoring Engine
HogQL queries at the organization level detect Viral Pockets — accounts expanding fast enough to flag for sales
02
Reverse ETL Bridge
PostHog Data Pipelines push enriched account signals to HubSpot, Salesforce, and Intercom in real time
03
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