Signal 01
>50%
Week-over-week usage velocity on core features. A team that accelerates this fast has found repeatable value — they are not experimenting anymore.
Velocity
Measured via HogQL event count ratio, rolling 7-day window
Signal 02
3+
Unique users within one domain performing creation-type events. One power user is a fan. Three creation-type users is an organizational buying signal.
Breadth
Tracked via Group Analytics at the organization level
Signal 03
API
Successful third-party integration event fired (Stripe, Salesforce, Zapier). Integration events are the strongest commitment signal in self-serve B2B.
Integration
Single event: integration_connected with provider property