01
Acquisition
Where are users coming from? Track signups by source, channel, and campaign.
GROWTH SOURCE
02
Activation
Do users find value? Measure the % of cohorts that complete the core activation event.
AHA MOMENT
03
Revenue
Is MRR growing? Track upgrades, downgrades, and expansion revenue by segment.
UNIT ECONOMICS
04
Retention
Do users stay? Monitor the flat tail of your cohort retention curves at 90 days.
STICKINESS