Pricing Strategy
Pricing Backlash: The 4 Structural Checks
Diagnose Product DNA before you touch the spreadsheet.
Topology Match
Does pricing encourage or tax adoption spread?
01
Activation Match
Is the purchase path as low-friction as the product?
02
Moat Strength
Can switching costs absorb the commercial pressure?
03
Buyer-User Reality
Does the model match how value is actually experienced?
04
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