Diagnostic Scorecard — 8 SaaS Pricing Pages

How each company scores across 6 criteria

5 = best
4 = strong
3 = adequate
0–2 = weak
Company
Tier Clarity
Value Comm
Social Proof
CTA Strategy
Trust Signals
FAQ
Score
Notion
4
4
4
4
5
5
26/30
Intercom
3
4
5
4
5
5
26/30
Stripe
3
5
5
3
5
3
24/30
HubSpot
2
4
5
4
5
4
24/30
Shopify
2
5
4
4
5
4
24/30
Calendly
5
3
1
4
4
4
22/30
Slack
4
3
4
4
4
3
22/30
Linear
4
3
2
3
5
0
17/30
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