01
Pre-Implementation
Question map, object model, tracking plan
Write the plan before the code
02
Implementation QA
Event firing, property validation
Every event verified against the spec
03
Post-Launch Validation
Cross-source checks, broken event audit
Dashboards match reality, not just look fine
04
Dashboard Readiness
Decision use cases, review cadence
Each dashboard needs a decision use case
05
Governance After Launch
Weekly quality, monthly governance, quarterly taxonomy
The system degrades without active maintenance