ANALYTICS SYSTEMS
Product vs.
Marketing
Different questions, different systems, one critical handoff
Marketing
Acquisition channels
Where demand originates
Campaign attribution
Which spend drives signups
CAC & spend
Cost per acquired user
Funnel entry rates
Top-of-funnel volume
Product
Activation patterns
How users reach first value
Retention cohorts
Who stays and why
Feature adoption
Which actions correlate with retention
Expansion signals
Where revenue growth originates
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