Retention Moats
Five kinds of switching cost
Each one makes it harder to leave than stay
Data Lock-in
Leaving means losing history, imports, or structured records
01
Workflow Embed
Product is woven into the team's daily operating rhythm
02
Network Effect
Value depends on other users already in the platform
03
Ecosystem Deps
Integrations and automations built on top of the platform
04
Habit Loop
Muscle memory — the product IS the process
05
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