Activation
Blended 'Aha' Path
Measuring self-serve and sales-led users in one funnel despite 10x differences in TTV expectations.
The Risk
Underestimated setup friction
Retention
Blended Churn Rate
One monthly churn number that hides a healthy enterprise tier and a leaking self-serve segment.
The Risk
False comfort in aggregate
Missing the specific ACV lift from high-value practice locations because they are mixed with single users.
The Risk
Invisible expansion vectors