Retention Architecture
SaaS Intervention Flows
01
Intent Separation
Differentiate between cancel, downgrade, and delete requests.
02
Reason Capture
Identify the specific objection before choosing the intervention.
03
Usage Context
Show current Success/Data risk rather than just generic copy.
04
Relevant Alternatives
Offer pauses, training, or right-sizing based on reason.
05
Consequence Clarity
Explicit warnings about data loss and account access end dates.
06
Event Loop
Measure every branch to learn which objections dominate.
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