Layer 1
Health Score
Composite signal built from behavioral data: logins, feature usage, support tickets, billing events.
DATA SIGNALS
Login frequency
Core feature usage
Support ticket volume
Layer 2
Triggered Intervention
When health drops below threshold, trigger reason-specific outreach, not generic "we miss you".
TRIGGER SIGNALS
Usage frequency drop
Feature abandonment
Login streak broken
Layer 3
Cancellation Flow
Final opportunity to collect structured churn reason and surface targeted offers based on it.
COLLECT SIGNALS
Structured churn reason
Targeted offer match
Win-back trigger set