Audit Phases

The 3 Phases of a SaaS Growth Audit

Phase 1
Economic Logic
Auditing unit economics, Rule of 40, and CAC payback to verify the core business model.
Outcome
Efficiency Scorecard
Phase 2
Behavioral Funnel
Mapping signup-to-value milestones and identifying activation bottlenecks.
Outcome
Activation Diagnosis
Phase 3
Retention Loop
Analyzing cohort durability, expansion vectors, and leading indicators of decay.
Outcome
LTV Preservation Plan