Methodology Integrity

3 Properties of a Good Segment Definition

Registry-Native
Testable Criteria
Uses fields that actually exist in the database (e.g. location count vs "growth mindset").
Objective
Eliminates counting bias
Structural
Real Buyer Property
Reflects the organizational characteristic that makes the problem distinct and ACV higher.
Objective
Connects data to strategy
Immutable
Pre-Query Freeze
Written and documented before the query is run to prevent "p-hacking" the market size.
Objective
Ensures findings are real