Price at 10–12% of the annual economic value delivered. When your price reflects the buyer's economic reality, the conversation shifts from cost to payback period.

Not a strategy — a constraint. LTV:CAC must hit 3:1 minimum. CAC payback within 6–12 months. Below this floor, no pricing strategy saves you.

Use competitor pricing to understand the market, not to copy it. Companies that anchor to competitors leave 25–40% of potential conversion unrealised.