PLG (Self-Serve)
<7d
Value must be realized during the initial trial or free-tier evaluation.
60-75%
Activation rate within 14 days is the health threshold.
Product-Led Sales
7-21d
Blended motion where team-wide adoption triggers the sales handoff.
55-70%
Activation rate within 30 days for hybrid accounts.
Sales-Led (Mid)
30-60d
Longer windows due to procurement, security, and manual implementation.
50-65%
Activation rate within 90 days of contract start.