Pricing Integrity
The Value Metric Trinity Tests
Integrity
Scales with Value
When the customer gets more value, the bill rises for a reason the buyer can defend.
Failure Signal
Value grows without upside
Clarity
Easy to Understand
A buyer can explain the metric to finance in one sentence without a calculator.
Failure Signal
Needs repeated explanation
Trust
Predictable
The customer can forecast cost well enough to budget against it without anxiety.
Failure Signal
Bill shock or usage suppression