Days 1–30
Diagnose
Instrument the funnel. Define the Aha Moment. Set the PLG/Sales boundary.
Foundation first
Days 31–60
Build
Deploy reverse trial. Build contextual onboarding. Run friction audit on signup-to-value path.
Self-serve engine
Days 61–90
Handoff
Define PQL criteria. Build CRM sync. Sales converts users who already experienced value.
Product-Led Sales