Instrument the behavioral funnel, define the Aha moment, and redesign AE compensation.
Objective
Data & Incentive Alignment
Days 31–60
Self-Serve Engine
Deploy reverse trials, build contextual onboarding, and run signup-to-value friction audits.
Objective
Activation Velocity
Days 61–90
The PQL Handoff
Define behavioral PQL criteria, sync alerts to CRM, and activate the Product-Led Sales motion.
Objective
Conversion & Expansion