Activation
CAC Efficiency Risk
Top-of-funnel pressure lands on a weak system, doubling the acquisition-to-waste ratio.
Outcome
Burn increases faster than ARR
Retention
Sustainable Growth Risk
Growth spend outruns product durability; the company adds accounts faster than it retains them.
Outcome
Leaking bucket destroys GRR
GTM Fit
Operating Leverage Risk
Sales and CS compensate for misalignment manually, making headcount scale linearly with revenue.
Outcome
Linear overhead blocks scaling