Lock Activation
Validate early valueAction actions from behavioral data, not intuition.
The Anchor
Check Retention
Segment durability by cohort and account type before scaling spend.
The Proof
Verify GTM Fit
Ensure product, pricing, and commercial motion are aligned.
The Alignment
Rank Roadmap
Prioritize against named growth constraints, not voice volume.
The Focus
Review Cadence
Establish share definitions of success and evidence cycles.
The Learning