A/B Testing
The Path to Proof
Beyond tool configuration: how to implement A/B tests with statistical discipline.
01
Hypothesis
Define the specific change and expected behavioral outcome.
02
Sample Size
Calculate the required data volume to detect your target lift.
03
SDK Config
Instrument feature flags and capture primary/guardrail events.
04
Run Phase
Monitor technical health daily without peeking at significance.
05
Decision
Analyze forensic HogQL results and apply the ship/kill framework.
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