Classify History
Review last 30-50 churned accounts and force a primary archetype.
Build Taxonomy
Rank by MRR
Rank archetypes by preventable revenue loss, not just account count.
Prioritize Fixes
Assign Owners
Map each archetype to a primary internal owner (Product, CS, Sales).
Establish Accountability
Build Signals
Define the high-confidence health signals for each specific mode.
Operationalize