01
Failed Activation
Never reached value. Fix onboarding, not month-3 rescue.
02
Expectation Gap
Bought one thing, got another. Positioning problem.
03
Support Failure
Trust damaged faster than value could restore it.
04
Competitive Loss
Needed a capability you did not have. ICP drift question.
05
Champion Loss
Org-chart fragility, not product failure. Multi-thread.
06
Budget Shift
Value real but context changed. Preserve the relationship.