Diagnostic Scorecard
The Behavioral PMF Scorecard
01
Retention Curve
Flat tail at 20%+ after 90 days.
REAL SIGN
02
Organic Referrals
15%+ of new signups from word-of-mouth.
REAL SIGN
03
Expansion Revenue
110%+ Net Revenue Retention (NRR).
REAL SIGN
04
NPS / Sentiment
High scores without behavioral retention.
FALSE SIGN
05
Vanity Metrics
Press hits, total users, or feature counts.
FALSE SIGN