Growth Motion
PLG, SLG, or deliberate hybrid fit.
Pricing Model
Seat, usage, or outcome alignment.
Buyer-User Map
Relationship between use and budget.
Activation Type
Structure of the self-serve Aha.
Complexity
Setup and integration depth.
Network Effects
Single vs Multi-player topology.
Expansion
Natural vectors for NDR growth.
Moat Type
Defensibility and structural moats.
Data Model
User-level vs Account-level lens.
GTM Alignment
Strategy vs Structural requirements.