Timing
When does revenue decay begin? Early churn means activation, not acquisition.
36% churn in first 90 days
Quality
Which signup path produces durable subscribers? Not all paths are equal.
Trial: 17% vs Direct: 46%
Friction
Where does payment failure become avoidable churn? Recovery is retention.
Failed payments: 6.5% → 12%
Concentration
Where is the business structurally fragile? A few plans may carry the MRR.
Subscriber growth: only 4.2%