Market Strategy
TAM is not a GTM Strategy
Huge markets attract investors. Narrow beachheads win customers.
TAM (Total Addressable)
The long-term vision. Everyone who could theoretically buy.
VISION
SAM (Serviceable)
The reachable market. Filtered by current channels.
CHANNELS
SOM (Obtainable)
The 18-month target. Your primary beachhead market.
FOCUS
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