Gate 80% of features until the core Aha event is completed.

Pre-populate empty states with sample data and firmographics.

Replace linear tours with persistent, non-blocking checklists.

Fires emails on behavior completion, not calendar time.

Start on premium and downgrade to free at trial end.

Score intent based on high-signal behavioral frequency.

Design the first 7 days as if the trial ends on Day 7.

Surface quantified value outcomes directly in-product.