Structural Taxonomy

The 4 Primary Activation Patterns

01
Instant Proof
Value appears within 5-10 minutes of signup (e.g. Canva).
7-14 Day Trial
02
Aha Dependent
Value requires one specific setup event (e.g. Calendly).
14 Day Trial
03
Gradual Build
Value compounds as more data flows in (e.g. PostHog).
30 Day / Usage
04
Conditional
Value depends on team or external data (e.g. CRM).
Guided Pilot