01
Activation Gap
Users sign up but never reach the action that predicts retention.
02
Trial Length Mismatch
Duration doesn't match your product's value loop frequency.
03
Wrong-Fit Signups
Students and hobbyists dilute your conversion rate.
04
Unguided Trial
Full product access overwhelms instead of demonstrating value.
05
No End Friction
Trial expires silently with no conversion moment.
06
Weak Pricing Page
Features listed instead of outcomes don't justify the upgrade.