Workflow Tool
Fast activation,habit-based moats, practical content.
User Velocity
System of Record
Slow activation, data lock-in, sales-led pilots.
Data Durability
Intelligence Layer
Integration dependent, value compounds over time.
Integrated Insight
Automation
Flow-based moats, hybrid self-serve/sales motion.
Workflow Embedding
Infrastructure
Invisible to users, technical value, API-first.
Developer Utility