Vertical GTM
Generic vs. Exact
Vertical SaaS fails when it talks like software instead of workflow.
Broad GTM
The Software Trap
"Project management platform"
"All-in-one platform for modern teams"
Feature-grid comparison
Vertical GTM
The Exact Workflow
"Concept-to-proposal workflow"
One source for specs, budgets, procurement
Niche-native terminology
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