Workflow Nouns
Use the specific terminology of the niche, not generic category labels.
Language Fit
Real Anti-Competitor
Position against the actual stack the buyer is exhausted by.
Replacement Proof
Beachhead Discipline
Refuse adjacent segments until the core niche is fully won.
Segment Focus
Segment-First Demos
Show the exact job landing cleanly, not a tour of features.
Experience Fit
Workflow Economics
Pricing that proves seriousness and fits the niche ROI model.
Commercial Fit