Connectivity
The user connects their data or integrates their tools. The product becomes part of their workflow.
Can the product access what it needs?
Comprehension
The user understands how the product will solve their problem. Value becomes visible, even if not yet realized.
Does the user see the path to value?
Competence
The user performs the core action independently. This is the Aha Moment — the event that predicts retention.
Can the user deliver value on their own?