Administrative compliance
Verified email — no value realized
Uploaded logo — customization, not outcome
Invited teammates — administrative, not experiential
Completed onboarding tour — compliance, not value
Tracking compliance measures willingness to follow instructions, not value delivery
First moment of realized value
Saw first automated report — product delivered insight
Saved 2 hours of manual work — tangible time savings
Received first payment — revenue outcome achieved
Found the Aha Moment — psychological shift to trust
Activation measures value realization — the moment a user believes the product works