Data Foundation
The unglamorous core. Most of the timeline lives here. Without it, nothing downstream is trustworthy.
- Tracking audit and gap analysis
- Event taxonomy design
- Implementation and validation
- Data quality governance
Experiment Infrastructure
Building the system that lets your team run tests reliably, not just interpret one-off results.
- Hypothesis and test design
- Feature flag configuration
- Significance and analysis
- Documented experiment process
Strategic Connection
Where data meets decisions. Most of the business value comes from this bucket.
- Roadmap challenge with evidence
- Behavioral signal translation
- Prioritisation inputs
- Decision-making cadence