Self-Service Checklist
Don't hire a consultant yet
Try these 5 things first — they cost almost nothing
Install a Product Analytics Tool
PostHog, Mixpanel, or Amplitude. Free tier. 2-3 days.
2-3 days
Build 3 Core Dashboards
Acquisition, activation, revenue. Google Sheets works.
3-5 days
Run 3 Experiments
Onboarding, pricing, messaging. Pre-registered hypotheses.
2-4 weeks
Write Your ICP Definition
One paragraph. Test it against retained customers.
1 day
Map Your Customer Journey
Awareness → signup → activation → trial → paid → expansion.
2-3 days
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