Trustworthy Data Layer
Consistent tracking, unambiguous event names, validated properties. The precondition for every downstream analysis.
Without it, nothing else works
Agreed Activation Milestone
A single, data-backed activation event the whole team operates from. Correlated with retention and validated across cohorts.
Shared north star for product and growth
Pre-hoc Measurement
Decisions committed to measurable outcomes before shipping, not post-hoc narrative construction after the fact.
Commit to success criteria upfront
Continuous Learning Loop
Every shipping decision is a hypothesis to test, not a solution to celebrate. Small experiments compound into better product bets.
Compounding analytical advantage