Table stakes you need to exist
Stops deal loss. A basic version is enough. Users won't use it more because it's better — they just need it to exist.
Signal
Lost deals citing missing AI capability
Retention drivers worth investing in
Directly improves the core job users hired your product for. Sticky. Measurable. Worth significant investment and iteration.
Signal
Usage correlates with retention and expansion
Build nothing
Competitor has it, nobody uses it. Building consumes resources for zero retention or revenue impact.
Signal
No clear user job it automates or improves