Week 1
Define the Hypothesis
Write the job, not the technology. Fill in X, Y, Z specifics from actual user data.
Define the job users need done
Specify the X, Y, Z variables
Create the research brief
Week 3
Prototype & Test
Non-functional prototype with 10 users. Watch where they hesitate. Watch what they ignore.
Figma or Wizard of Oz test
Observe natural usage
Surface workflow fit problems
Week 4
Categorise & Decide
Classify the feature as Defensive, Value, or Noise. Decide: build minimum, build deep, or build nothing.
Is the problem real?
Defensive, Value, or Noise?
What's the right V1 scope?