When AI Is Worth Building

Three characteristics of high-ROI AI features

01
Eliminates manual work inside the product
Not a new capability — an automated version of an existing step. Users already know the job needs doing. No behaviour change required.
Test: Would users do this manually if AI didn't exist?
02
Improves output quality users already measure
AI makes an existing output better — faster analysis, fewer errors, more relevant results. The metric already exists in the dashboard.
Test: Is there an existing KPI this would move?
03
Runs where the user already is
The AI output surfaces inside the existing workflow. No new tab, no new context switch. The result appears where the decision happens.
Test: Does the user need to change their workflow to see it?
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