Churn Prevention
The 7 archetypes — and how preventable each is
Failed Activation
25-40% share. Short tenure, low adoption.
HIGH preventability
Expectation Gap
15-25% share. Sales promise vs. reality.
HIGH preventability
Support Failure
10-15% share. Support drove them out.
VERY HIGH
Missing Feature
10-20% share. Long tenure, then exit.
MEDIUM
Champion Loss
10-15% share. Advocate left co.
MEDIUM
Budget / Priority
5-15% share. Fiscal year timing.
LOW
Natural Lifecycle
5-10% share. Project completed.
LOW
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