Developed across real client work
HackingHR
Net Atelier
QForm
8+ years in B2B SaaS product strategy
·
Products audited across $500K–$80M ARR
·
BSc Behavioural Psychology · MSc Data Science
See the system before you decide. The preview shows the structure, the logic, and one sample output from the full kit.
The full kit is a separate $97 one-time purchase.
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Build a tracking layer engineering can ship and product can trust. Most SaaS products track 8-15 events. They need 80-150.
Full team license · $97 one-time
Developed across real client work
HackingHR
Net Atelier
QForm
Tracking set up by whoever built the product, not whoever needs to make decisions with the data.
Events named inconsistently across web, mobile, and backend — three different conventions, no one source of truth.
The new PM who inherits a PostHog setup with 600 events and can't tell which 20 actually matter.
The analytics report that takes a week to build every quarter because the data isn't structured for the questions being asked.
The problem is not volume. It is that nobody agreed on what should be tracked, how it should be named, what properties matter, or how the data should answer real product questions.
Use a shared naming system so engineering, product, and analytics all read the same language.
Map the functional areas so you can see which parts of the product need coverage, properties, and completion signals.
Build a tracking plan and QA process that engineering can implement without guessing.
Your PM asks why enterprise churn jumped 15 percent. Analytics can confirm signups, logins, and button clicks, but not which feature adoption dropped, which workflow stalled, or which property would explain the loss.
The kit turns that moment into a trackable system: better names, better properties, better coverage, and a tracking plan engineering can actually build.
| Before | After | What it lets you answer |
|---|---|---|
| Login, Signup, Button Clicked | user_signed_up, workspace_created, onboarding_step_completed | Where activation breaks and which step needs fixing. |
| Create_Campaign, formSubmitted | campaign_published, workflow_completed | Whether the feature actually got to value. |
| Unknown properties | plan_tier, product_area, completion_status | Which segment, area, and state the event belongs to. |
The point is not more documentation. The point is a tracking layer that stops wasting product, engineering, and analytics time.
You can see where users stop, which features matter, and which event gaps are hiding the real story.
No more guessing which events matter most or what properties belong on them.
Everyone can trust the same naming rules, schema, and governance instead of patching the taxonomy later.
"This is the placeholder for a real customer quote about the Event Taxonomy Builder."Name, Title, Company
Each file helps your team do one job: define the rules, map the product, specify the data, and keep the taxonomy clean after launch.
The core framework. Gives the team one shared model before implementation begins.
Stops naming drift and gives engineering, product, and analytics the same vocabulary.
Shows what to track across the product so nothing falls through the cracks.
Defines the context each event needs so analysis is actually useful.
Turns the taxonomy into a build-ready specification engineering can implement.
Keeps the taxonomy clean after launch instead of letting it decay.
Rolls the system out in phases so the team can ship without getting overwhelmed.
Gets you from zero to a working plan this week.
The preview PDF shows the structure and the point of view. The full kit gives your team the working version it can implement and govern.
Find the gaps in what you track and what your team needs to know.
Use the naming rules, property schema, and tracking plan to define the system.
Hand engineering a spec they can implement and keep governed over time.
No. It is a system and template kit. You customize it for your product and analytics stack.
Amplitude, Mixpanel, PostHog, Segment, Heap, and similar event-based analytics tools.
Yes. Most teams with "some tracking" still have inconsistent names, thin properties, and missing coverage. This kit fixes the structure.
The quick start gets you oriented in a day and into a working plan in a week. The full rollout follows the implementation playbook.
Yes. The license is for your team and your product work. It is meant to be used, not hidden in a folder.
Free guides explain the idea. This gives you the naming rules, event map, schema, tracking plan, QA process, and rollout path.
One-time purchase. Full team license. Preview the PDF if you want to inspect the system first.
An analytics consultant charging to set up a tracking plan typically invoices two to five days of work. This kit gives your team the system, the naming rules, and the governance process to own it permanently — for less than the cost of a single day of their time.
Includes the core guide, naming rules, event map, schema, tracking plan, review checklist, implementation playbook, and quick start checklist.
30-Day Guarantee. Complete the builder. If it doesn't produce a documented event taxonomy with naming conventions, instrumentation priorities, and a tracking plan for your top 20 events — tell us within 30 days for a full refund. No forms, no hoops.