Product DNA Analyzer

Know your product type. Run the right playbook.

productquant.dev/dna · $297

01 / 15
productquant.dev

You're probably running someone else's playbook.

PLG tactics on an enterprise product
Seat-based pricing on a usage product
Activation metrics that measure the wrong thing

Where does your product actually sit?

PLG Self-Serve Tool Enterprise Workflow

Most teams apply tactics from the wrong end of the spectrum — because they've never formally classified their product type.

The red dot represents where most teams think they are.
The classification exercise reveals where they actually are.

02 / 15
productquant.dev
6 months

The typical cost of a misaligned growth playbook — wrong experiments, wrong metrics, wrong hires before anyone stops to ask if the strategy was right for this product type.

03 / 15
productquant.dev

SaaS is not one category.

PLG Self-Serve Tool
Users sign up, activate, and expand without a sales team. Value is immediate and individual.
Workflow Automation
Replaces repetitive processes. Stickiness comes from integration depth, not feature novelty.
Infrastructure / API
Developer-led adoption. Usage-based economics. Retention is structural, not behavioural.
Marketplace
Two-sided supply-demand dynamics. Growth and retention logic is entirely different.
Enterprise Workflow
Multi-stakeholder sale. Long onboarding. Value is measured in months, not minutes.
Which is yours?
Most products blend 2–3 types — and the dominant type determines the right playbook.
04 / 15
productquant.dev

The DNA Analyzer classifies your product across 10 dimensions.

01Pricing Architecture
06Activation Pattern
02User Topology
07Retention & Moat Type
03Growth Motion
08Product Complexity
04Value Delivery Model
09Time to Value (TTV)
05Buyer vs. User Map
10Revenue Expansion Model
05 / 15
productquant.dev
Dimension 06

Activation Pattern

Instant Activation
User achieves core value within minutes of signing up. No setup required. Typical in lightweight PLG tools.
Setup-Required
Value unlocks after configuration — integrations, data import, workspace setup. Typical in workflow tools.
Habit-Build
Value compounds over repeated use. First session is low-value; week 3 is high-value. Typical in analytics tools.
Team-Dependent
Individual activation is meaningless. Value requires team adoption. Typical in collaboration and enterprise tools.
Most products are trying to optimise for the wrong activation pattern — because nobody ever asked which one applies.
06 / 15
productquant.dev
Real result

What the classification surfaces.

9
Roadmap features identified as not yet built — surfaced during the DNA classification exercise.
$210K
Annual revenue uplift identified from pricing realignment alone — after classifying the product's true expansion model.

Fintech SaaS client, 2025. No name used at client's request.

07 / 15
productquant.dev

The activation metric was measuring the wrong thing.

Wrong metric
18 min
Average time in product per session — tracked, optimised, reported as healthy engagement.
Correlation to revenue retention: 0.09
Right metric
First auto
First automation created within 7 days — the actual behaviour that predicted 90-day retention.
Correlation to revenue retention: 0.74
08 / 15
productquant.dev
What you receive

8 PDF workbooks. Instant download.

01
Product Type Classification Guide
Classify your product across all 6 archetypes with structured decision trees.
05
Activation Pattern Workbook
Identify your activation pattern and the metrics that actually predict retention.
02
10-Dimension Scoring Framework
Score your product on each dimension and generate your DNA profile.
06
Pricing Architecture Audit
Map your current model against the right model for your product type.
03
Growth Motion Playbook
The growth tactics that work for your specific DNA profile — and the ones to stop.
07
Retention & Moat Analysis
Identify your natural moat type and the retention levers that strengthen it.
04
Competitive Positioning Map
Position against competitors using DNA-informed differentiation, not feature lists.
08
90-Day Implementation Roadmap
A sequenced action plan for applying the classification to your real roadmap.
$366 total value → $297 one-time
09 / 15
productquant.dev

The 5-day process.

1
Day 1
Classify your product type using the 6-archetype framework
2
Day 2
Score all 10 dimensions and generate your DNA profile
3
Day 3
Audit your activation pattern and identify the right metrics
4
Day 4
Review pricing architecture and expansion model alignment
5
Day 5
Build your 90-day implementation roadmap from the outputs

10 hours total. 2 hours per day. Or complete it in a single afternoon.

10 / 15
productquant.dev

You know your product.

Classifying it strategically is different.

What you know
Your features, your users, your roadmap, your NPS score, your churn rate.
What classification adds
Which growth motions to use, which metrics actually matter, which pricing model fits your expansion economics.
Why it matters
The right tactics for a PLG tool will actively destroy an enterprise workflow product — and vice versa.
11 / 15
productquant.dev

2 hours per day.
5 days.

Or do it in one weekend.

Most teams complete it in a single afternoon once they have the guide.

The bottleneck is never the time. It's having a structured framework that tells you exactly what to look at — and in what order.

12 / 15
productquant.dev
Objection

"I'll just hire a consultant."

Consultant route
Cost: $5,000 – $15,000
Timeline: 4 – 8 weeks
Deliverable: a report you can't reproduce
Who owns the framework: they do
DNA Analyzer
Cost: $297
Timeline: 5 days
Deliverable: 8 workbooks you own forever
Who owns the framework: you do
This is the same framework consultants use — structured, repeatable, and transferable to every product decision you make.
13 / 15
productquant.dev

Know your product type before your next growth decision.

$297

One-time  ·  Instant download  ·  30-day guarantee

productquant.dev/dna

14 / 15
productquant.dev
productquant.dev/dna

Product DNA Analyzer  ·  $297

15 / 15
productquant.dev