ProductQuant
Product DNA Analyzer
Know your product type. Run the right playbook.
productquant.dev/dna · Free during launch
01 / 15 · productquant.dev
You're probably running someone else's playbook.
PLG tactics on an enterprise product
Seat-based pricing on a usage product
Activation metrics that measure the wrong thing
Where does your product actually sit?
PLG Self-Serve Tool
Enterprise Workflow
Most teams apply tactics from the wrong end of the spectrum — because they've never formally classified their product type.
The red dot is where most teams think they are. Classification reveals where they actually are.
ProductQuant
02 / 15 · productquant.dev
ProductQuant
6 months
The typical cost of a misaligned growth playbook — wrong experiments, wrong metrics, wrong hires before anyone stops to ask if the strategy was right for this product type.
03 / 15 · productquant.dev
ProductQuant
SaaS is not one category.
PLG Self-Serve Tool
Users sign up, activate, and expand without a sales team. Value is immediate and individual.
Workflow Automation
Replaces repetitive processes. Stickiness comes from integration depth, not feature novelty.
Infrastructure / API
Developer-led adoption. Usage-based economics. Retention is structural, not behavioural.
Marketplace
Two-sided supply-demand dynamics. Growth and retention logic is entirely different.
Enterprise Workflow
Multi-stakeholder sale. Long onboarding. Value is measured in months, not minutes.
Which is yours?
Most products blend 2–3 types — and the dominant type determines the right playbook.
04 / 15 · productquant.dev
ProductQuant
The DNA Analyzer classifies your product across 10 dimensions.
01
Pricing Architecture
Seat, usage, outcome, or hybrid?
02
User Topology
Solo, team, org, or ecosystem?
03
Growth Motion
PLG, SLG, community, or channel?
04
Value Delivery Model
Instant, scheduled, continuous, or triggered?
05
Buyer vs. User Map
Same person, same org, or entirely different?
06
Activation Pattern
Instant, setup, habit-build, or team-dependent?
07
Retention & Moat Type
Data, workflow, network, or switching-cost moat?
08
Product Complexity
Simple tool vs. platform vs. system-of-record?
09
Time to Value (TTV)
Minutes, days, weeks, or months to first value?
10
Revenue Expansion Model
Seat growth, usage expansion, or upsell tiers?
05 / 15 · productquant.dev
ProductQuant
Dimension 06
Activation Pattern
Instant Activation
Value in minutes, zero setup
User achieves core value within minutes of signing up. Typical in lightweight PLG tools.
Setup-Required
Value unlocks after configuration
Integrations, data import, workspace setup needed first. Typical in workflow tools.
Habit-Build
Value compounds over repeated use
Session 1 is low-value; week 3 is high-value. Typical in analytics and tracking tools.
Team-Dependent
Individual activation is meaningless
Value requires team adoption. Typical in collaboration and enterprise workflow tools.
Most products are optimising for the wrong activation pattern — because nobody ever asked which one applies.
06 / 15 · productquant.dev
ProductQuant
Real result
What the classification surfaces.
Gaps identified
9
Roadmap features not yet built — surfaced during the DNA classification exercise.
Revenue uplift identified
$210K
Annual uplift from pricing realignment alone — after classifying the true expansion model.
Fintech SaaS client, 2025. No name used at client's request.
07 / 15 · productquant.dev
ProductQuant
The activation metric was measuring the wrong thing.
Wrong metric
18 min
Average time in product per session — tracked, optimised, reported as healthy engagement.
Correlation to revenue retention: 0.09
Right metric
First auto
First automation created within 7 days — the actual behaviour that predicted 90-day retention.
Correlation to revenue retention: 0.74
08 / 15 · productquant.dev
ProductQuant
What you receive
8 PDF workbooks. Instant download.
01
Product Type Classification Guide
Classify your product across all 6 archetypes with structured decision trees.
02
10-Dimension Scoring Framework
Score your product on each dimension and generate your DNA profile.
03
Growth Motion Playbook
The growth tactics that work for your DNA profile — and the ones to stop.
04
Competitive Positioning Map
DNA-informed differentiation, not feature lists.
05
Activation Pattern Workbook
Identify your activation pattern and the metrics that actually predict retention.
06
Pricing Architecture Audit
Map your current model against the right model for your product type.
07
Retention & Moat Analysis
Identify your natural moat type and the retention levers that strengthen it.
08
90-Day Implementation Roadmap
A sequenced action plan for applying the classification to your real roadmap.
$366 total value
→
Free during launch
Regular $147 · one-time · instant download
09 / 15 · productquant.dev
ProductQuant
The 5-day process.
1
Day 1
Classify your product type using the 6-archetype framework
2
Day 2
Score all 10 dimensions and generate your DNA profile
3
Day 3
Audit your activation pattern and identify the right metrics
4
Day 4
Review pricing architecture and expansion model alignment
5
Day 5
Build your 90-day implementation roadmap from the outputs
10 hours total. 2 hours per day — or complete it in a single afternoon.
10 / 15 · productquant.dev
ProductQuant
Classifying it strategically is different.
What you know
Your features, your users, your roadmap, your NPS score, your churn rate.
What classification adds
Which growth motions to use, which metrics matter, which pricing model fits your expansion economics.
Why it matters
The right tactics for a PLG tool will actively destroy an enterprise workflow product — and vice versa.
11 / 15 · productquant.dev
ProductQuant
2 hours per day. 5 days.
Or do it in one weekend.
Most teams complete it in a single afternoon once they have the guide.
The bottleneck is never the time. It's having a structured framework that tells you exactly what to look at — and in what order.
12 / 15 · productquant.dev
ProductQuant
Objection
"I'll just hire a consultant."
Consultant route
Cost: $5,000 – $15,000
Timeline: 4–8 weeks
Deliverable: a report you can't reproduce
Framework ownership: they do
DNA Analyzer
Cost: Free during launch
Timeline: 5 days
Deliverable: 8 workbooks you own forever
Framework ownership: you do
This is the same framework consultants use — structured, repeatable, and transferable to every product decision you make.
13 / 15 · productquant.dev
ProductQuant
Know your product type before your next growth decision.
Free
During launch · Regular price $147 · 30-day guarantee
productquant.dev/dna
14 / 15 · productquant.dev
ProductQuant
productquant.dev/dna
Product DNA Analyzer · Free during launch · Regular $147
15 / 15 · productquant.dev