Product DNA

You're probably doing what most teams do right now.

→ Figma grew product-led. You try product-led.
→ Salesforce went enterprise-sales. You hire a sales team.
→ Competitor launched a free tier. You consider doing the same.
Those strategies worked for them — because they fit those products' structural DNA.
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Product DNA

Same industry. Completely different DNA.

Figma
DNA
Product-led growth
Tool IS the marketing
Free tier = viral loop
Individual users adopt
Free tier → compounding growth
Salesforce
DNA
Sales-led, enterprise-first
Reps = growth engine
Free tier = revenue killer
Buyers need a human
Free tier → destroys model
The pricing model that works for Figma would collapse Salesforce's revenue.
This is not a subtle difference. This is structural DNA.
search "Product DNA"
Product DNA

Classify your product across 10 structural dimensions.

01 Value Delivery Model
02 User Topology
03 Growth Motion
04 Pricing Architecture
05 Buyer-User Map
06 Activation Pattern
07 Retention Moat
08 Complexity & TTV
09 Revenue Expansion
10 Competitive Position
Classification first. Strategy second.
Search "Product DNA" to start →
search "Product DNA"