Blog Studio

A guide for the family

What is this?

Blog Studio is a simple app that turns your voice into a published blog post. You talk about an idea, and it writes the blog for you — complete with product cards, images, and proper formatting.

It works for both our brands:

You don't need to be a writer. Just describe what you want the blog to be about, and the AI handles the rest. Each blog costs less than 1 cent to generate, so feel free to experiment.

Works on your phone, iPad, or computer.

The basics — voice to blog in 6 steps

1

Enter your PIN

Open the app link and enter the family PIN to unlock. You only need to do this once per session — it remembers you until you close the browser.

PIN entry screen
2

Pick a brand

Choose which blog you're writing for. The app changes colours and behaviour depending on the brand — Blanca is warm gold, Hope & Me is coral.

Your last choice is remembered, so next time it goes straight to that brand.

Brand selection screen
3

Record your idea

Tap the big button and talk about your blog idea. Just describe:

You can pause mid-thought (tap the button), gather your thoughts, and resume when ready. Tap Done when finished.

Recording screen
Tip: Don't overthink it! 30 seconds to 2 minutes is perfect. Just chat naturally like you're telling a friend about the idea.
Prefer typing? Tap "Type instead" below the record button to skip the voice part and type your topic directly.
4

Review and tweak the brief

The app turns your voice note into a structured brief — topic, audience, tone, and notes. It shows you exactly what it understood.

Everything is editable. Change the topic, adjust the tone, add notes. This is your chance to fine-tune before generating.

Confirm brief screen with topic, audience, tone, and notes

For Hope & Me posts, scroll down to find the product picker. Type a product name (e.g. "bike" or "candle") and tap Search to find items from the store. Select the ones you want featured in the blog.

Product search picker at the bottom of the confirm screen

Happy with everything? Tap Generate Blog at the bottom.

5

Watch it generate

The app shows you what's happening in real-time as it writes your blog. This usually takes 30-60 seconds.

Generation progress screen with live logs
If something goes wrong: You'll see a "Retry Generation" button and a "Back to Edit" button. Nothing is lost — your brief is saved, so you can retry or tweak and try again.
6

Preview and approve

Read through the finished blog. For Hope & Me, it includes product cards with images, prices, and "Shop Now" buttons. For Blanca, it includes local tips, verified facts, and booking links.

Blog preview with product cards and formatting

At the bottom you'll see your options:

Don't worry about getting it perfect. Jake reviews everything before it goes live. Your job is just to get the idea and content direction right.

Extra features

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Content Calendar

The Calendar tab is your ideas backlog. Add blog ideas whenever inspiration strikes — even if you don't want to write them right now.

Each idea can have a priority (P1 = urgent, P5 = someday), a target date, and notes about what angle to take.

Calendar tab showing content ideas

When you're ready to write one, tap Generate on any card and it goes straight to the brief screen.

Blanca has 900+ ideas ready to go! We've mapped out a complete content strategy — travel guides, wine tours, seasonal guides, golf trips. Just switch to Blanca, open the Calendar tab, and start generating.
Blanca calendar with hundreds of planned articles
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Your Posts

The Posts tab shows all your generated blogs in one place. You can filter by status — draft (not yet reviewed), approved (ready to publish), or published (live on the website).

Tap any post to preview it, edit the title, regenerate, or delete.

Posts tab with status filters
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Switching brands

Tap the back arrow on the Record screen to go back to the brand picker. Each brand has its own posts, calendar, and settings.

Hope & Me recording screen (coral theme) Blanca recording screen (gold theme)

Common Questions

How long should my voice note be?

30 seconds to 2 minutes is ideal. Just describe the topic, who it's for, and any specific products or angles you want. Don't worry about being polished — just be natural.

Can I edit a blog after it's generated?

Yes! Tap "Edit & regenerate" on the preview screen. Your original brief is kept, so you can tweak the topic, tone, or notes and try again. Each regeneration costs less than 1 cent.

What if the AI gets it wrong?

Just regenerate. Try being more specific in your notes — for example, "focus on safety features" or "compare these two products." The more direction you give, the better the result.

Does it work on my phone?

Yes! The app is designed mobile-first. Works on iPhone (Safari), Android (Chrome), iPad, and desktop browsers. Voice recording works on all modern browsers.

Can I use it on Safari / iPhone?

Yes. The app automatically detects your browser and uses the right audio format. If you have trouble with the microphone, check that you've allowed microphone access in your browser settings.

Where do the blogs go after I approve them?

They're saved on the server and marked as "approved." Jake reviews all approved posts and publishes them to the live website. You'll see the status change to "published" in the Posts tab once it's live.

Can I add ideas without generating a blog right away?

Absolutely! Go to the Calendar tab and tap "Add idea." Jot down the topic and any notes. Come back and generate it whenever you're ready.

How many blogs can I generate?

As many as you want. Each one costs less than 1 cent in AI credits, so don't hold back. Generate, review, regenerate — experiment freely.

What's the PIN?

Ask Jake! It's a simple family PIN that keeps the app private.

Ready to write your first blog?

Open Blog Studio

Ask Jake for the current app link and PIN