01
Value Delivery Model
What kind of product this is at its core — workflow tool, system of record, intelligence layer, network platform — and what that means for competitive dynamics and switching costs
02
User Topology
Single-player, multiplayer, or network-dependent — and how that shapes viral potential and collaboration dynamics
03
Growth Motion
Whether your structural properties support product-led, sales-led, or a hybrid approach — and the specific prerequisites each requires
04
Pricing Architecture
Which of the eight primary pricing models your product's value delivery actually supports, and what misalignment looks like in practice
05
Buyer-User Map
The relationship between who buys and who uses — and how that gap shapes your sales process, adoption friction, and champion strategy
06
Activation Pattern
Whether your product delivers instant value, team-dependent value, gradual-build value, or milestone-triggered value — and what that means for onboarding design and trial structure
07
Retention Moat
The primary mechanism keeping customers in place — data lock-in, workflow habit, network effects, economic switching costs — and how to deliberately strengthen it
08
Complexity & Time-to-Value
How long it realistically takes your product to demonstrate its core value, and what implementation and support structure that implies
09
Revenue Expansion Model
How your product grows revenue within existing accounts — seat expansion, usage growth, module upsells, or platform adjacency — and whether your current pricing captures it
10
Competitive Positioning
The structural approach to differentiation that fits your product category — feature leadership, market focus, economic advantage, or platform play
