Leadership stops funding random growth work.
What changes operationallyThe team has a ranked opportunity map, evidence by constraint, business-case notes, and first sprint scopes.
What that enablesLeadership can choose work based on likely leverage instead of whoever has the strongest opinion in the room.
What that createsProduct, growth, sales, CS, and engineering stop scattering effort across disconnected initiatives.
End result: the company spends its limited execution capacity on the work most likely to move growth, retention, or revenue.